Burlington Motor Carriers
Burlington Motor Carriers was long-haul truckload carrier with what appears on the surface to be a nice, easy dynamic resource management problem. All we had to do was figure out what customers they should serve at what price, what loads should be accepted as they were called in, and what driver should be assigned to each load. The relative simplicity of truckload operations allowed us to focus on the challenge of implementing operational systems. We learned, for example, that getting the optimal solution is not really optimal (unless you have perfect user compliance).